Story of a Seasoned Mompreneur
When one can identify an opportunity and create a product that not only meets requirements and demands but open doors to a whole new industry at a more professional level is when we can call true entrepreneurship.
Meet Mrs. Suolahie-u Keditsu, a pioneer in the homemade meat pickle manufacturing business since the year 1996 under the brand name “Aru’s Choice”, no wonder had become the “People’s Choice” all over Nagaland and beyond. With the support of her husband, the business had been successfully running until a tragic accident of her husband in the year 2011, Mrs. Suolahidu Keditsu with 3 young daughters and a son remained strong and continued her entrepreneurial journey to become one of the inspiring and self-sustained home-based Mompreneurs of Nagaland. No formal business and skill training, she simply followed her passion.
She recalls that her entire pickle-making experience was self taught through experimentations of her own. Her two famous products are Aru’s Choice shredded beef pickle and Aru’s Choice seasoned meat which she had been making it at her home-based kitchen space for the last two decades. The tastes of these pickles are always consistent with the same texture and quality. And because of this, interestingly, customers can easily identify with Aru’s Choice and always keep coming back for more.
A kind-hearted woman, she has also taught the skill to many young women and mothers who were interested to start their own business like her and has been a real source of inspiration and motivation to many. Her meat pickles are sold through shops in Kohima and Dimapur and online throughilandlo.com. However, she mentions that customers don’t mind picking them up straight from her kitchen where most of them are students and working individuals, stacking the usual pickles and food items to carry along to the cities after their vacations. Thus, the demand fortunately for her, keeps increasing by the day and to meet that, she prepares these pickles in huge quantities at least thrice a week.
Being a single mother managing both her work and family, she says that her children had always been her pillar of support in her work and her gratitude also goes to her neighbors, who always help her out in all her odd times. Despite being on the market for over two decades, she does not recall confronting any serious problems that by the grace of God, she could not endure.
She concludes by sharing her secret of being a successful entrepreneur is hard work, dedication, believing in oneself and finishing one’s work like there’s no tomorrow and also not to be dependent on anyone to realize one’s work.
We are indeed proud to feature Mrs. Suolahidu Keditsu, the creator of Aru’s Choice pickles who took the risk of venturing into this business and committed herself to let her brand grow single handedly, never losing hope that one day, her products will go across shores and continents, yet, always thanking God for the success throughout the entire experience. A Mompreneur we are truly honored to salute! Now Google "Aru's Choice" is all over the Internet