Delicacies of Nagaland
First Generation Couple Makes Pickles and Wine, Thinking Outside The Barrel
Some entrepreneurs think outside the box, but Meren and his wife, Atangla thinks outside the barrel. The pickle and the wine barrel, that is.
Meren and his wife are the founders of Delicacies of Nagaland & Flavors of Nagaland. Delicacies of Nagaland products include homemade pork intestines, smoked pork pickle (their hottest selling product), chicken pickle, smoked beef chutney, Axone chutney (fermented soyabean) and fried pork skin while Flavors of Nagaland products include homemade wine made of strawberry, sticky rice, grapes and java plum. These products are sold at around 25 outlets all over the state and ships outside the state as well. Being married in their early twenties, as a means to support the family, the couple started selling the pickles at a small neighborhood pan shop in the streets of Duncan Basti since 2016 which received positive responses from all over the town and today they sell more than 1000 packets of pickles and up to 500 bottles of wine every month even during the off-seasons.
"Business was always the first choice ", says Meren, who for the past 15 years has been engaged in different businesses. These two young hardworking married couple who has now two kids together plan to continue making pickles of their own unique recipes without adding any artificial preservatives and keeping it natural. "Keeping the brand alive in consumers' minds is always a challenge ", says the couple, particularly in such a saturated market. When you're selling such a common item, it takes some creativity to stand out. With a commodity like pickles and wine, "you need a lot of innovation and branding to be competitive.” "I enjoy experimenting and trying my own recipe,” the wife adds who makes all the pickle items with the help of some staff at their home.
"Our vision is to expand our product line to reach different parts of the market, ", says the couple who have also collaborated with Ilandlo ,an e-commerce company since 2017 helping them grow their business and delivering all over the world. More traditional pickles are still the heart and soul of their business and will remain so. The couple has high hopes in their business but they have a piece of advice: "Be vigilant. You can't stand still in the business. Don't be lazy, be original and work hard, start small and always be humble."
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